In this module, "Identifying The Current Segmentation," we explore the foundation of customer segmentation in business. Task 1.1 highlights the critical role of addressing customer concerns and explains how segmentation helps businesses meet specific needs effectively. You will learn why segmenting customers into Gold, Silver, and Bronze categories enhances business performance and drives success. In Task 1.2, we shift focus to the unique language your organization uses to categorize customer segments, whether B2B or B2C. This module equips you with essential tools and insights to analyze and segment your customers effectively, laying the groundwork for better targeting and improved business outcomes. Get ready to enhance your segmentation strategies and take your business to the next level. 🌟

Intelligent Customer Segmentation Workbook

Task 1.1 Gold, Silver or Bronze?

Task 1.2 Daily Segmentation Conversations

Identifying The Current Segmentation

In this module, "The Next Segmentation Model," you will dive deep into the Pyramid Model, a critical framework for dividing your customer base into meaningful segments based on value to both your business and your customers. Task 2.1 explores the two essential axes of the Pyramid Model: value to your business (Y-axis) and value to the customer (X-axis). You'll also learn how to classify your customers into Gold, Silver, and Bronze tiers, establishing the foundation for your segmentation strategy. In Task 2.2, you will take a strategic, "helicopter-level" approach to determine the optimal number of customer segments and engage in team discussions to align on the best approach. Finally, Task 2.3 focuses on refining your model by assessing the distinctiveness of your segments and using real customer names to bring the segmentation pyramid to life. This module will help you simplify and optimize your segmentation for greater effectiveness. 🌟



Task 2.1 Customer Clasification

Task 2.2 Dividing Customers Into Segments

Task 2.3 Your Segmentation Pyramid

The Next Segmentation Model

In this module, "Offerings To Segments," you will learn how to align your product offerings with the customer segments you've meticulously crafted in earlier stages. Task 3.1 introduces you to the terminology of product layers, including "Offering," "Offer," "Product Groups," and "Solutions." You will categorize your product groups using color-coded modules to visually align them with customer segments like Gold, Silver, and Bronze. Task 3.2 takes things further by positioning your product groups within your segmentation pyramid, ensuring that each segment receives the right products—nothing more, nothing less. Finally, in Task 3.3, you'll refine your offering structure through team discussions and iterative feedback. This collaborative effort will help you fine-tune your strategy and ensure alignment for each segment. Get ready to transform your customer segmentation into a powerful, actionable plan! 🌟

Task 3.1 Offer Simplification

Task 3.2 Adding Your Offer Modules

Task 3.3 Discussing Your Segmentation Model

Offerings To Segments

In this module, "Care Models," you will transform your customer segmentation efforts into actionable strategies. Task 4.1 introduces you to the concept of Customer Care Models, which represent how your business engages with different customer segments. You’ll assess your current care practices and identify any gaps or opportunities for improvement across Gold, Silver, and Bronze customer classes. Task 4.2 focuses on communication channels, guiding you to inventory and expand the channels that best serve your customers. In Task 4.3, you’ll evaluate the efficiency of your care models, ensuring that resources are allocated effectively to each segment. Finally, Task 4.4 emphasizes the frequency of customer interactions, ensuring that care models are aligned with customer needs. This module will empower you to optimize your care strategies and enhance both customer satisfaction and profitability. 🌟

Task 4.1 Why Care Models Are Important

Task 4.2 Your Communication Channels

Task 4.3 The Lean Bronze Model

Task 4.4 The Customer Care Model

Care Models

In this final module, "Segmentation Model Summary," you will consolidate everything you've learned to refine and finalize your customer segmentation model. Task 5.1 offers a recap of the essential principles of segmentation, guiding you to critically assess your existing model and ensure alignment with your sales materials and organizational structure. Task 5.2 shifts focus to practical implementation, helping you create a clear action plan with key milestones and intermediate results to measure progress. You’ll also learn how to seamlessly integrate your segmentation model into your organization's operations. By the end of this module, you’ll have a refined, actionable plan that ensures your segmentation strategy drives sales performance and operational efficiency. Congratulations on completing this course—your journey toward customer-centric success continues! 🌟

Task 5.1 Review Your Segmentation Model

Task 5.2 Creating Your Implementation Plan

Segmentation Model Summary

Intelligent Customer Segmentation Segment Smarter. Serve Better. Grow Faster.Every customer matters—but not every customer is the same. To grow profitably and serve with precision, you need a segmentation model that’s simple, strategic, and actionable.The Intelligent Customer Segmentation course helps you identify who your Gold, Silver, and Bronze customers truly are—and how to serve them accordingly. Through a mix of frameworks, practical tools, and hands-on tasks, you’ll move from theory to implementation with confidence.Led by the Stradigo team, this course turns segmentation into a growth lever, not a spreadsheet exercise.🔍 What to Expect: A step-by-step process for building your own segmentation model Real-world templates to map customer value and care Tools to align your offerings, channels, and care with customer tiers💡 Why It Matters: When you treat all customers the same, you overserve some and underserve others. Intelligent segmentation improves profitability, focus, and customer satisfaction—while simplifying your sales and service operations.🧩 What’s Included: Video lessons covering segmentation language, strategy, and models Workbooks and templates to apply segmentation to your real customers Exercises to define care models, align offerings, and optimize communication Collaborative tools to involve your team and iterate toward clarity🚀 Outcomes: A clear segmentation model customized for your business Defined customer tiers with aligned offerings and care Stronger retention and profitability through focused action A plan to embed segmentation into your team’s daily decisions🗣️ Who It’s For: Business Leaders Sales, marketing, and customer success teams Anyone looking to scale with smarter customer focus

Intelligent Customer Segmentation [CLASSIC] teaches you how to master customer segmentation strategies to improve efficiency, profitability, and relationships. Learn to classify customers, align offerings, and optimize care models for maximum impact.

Intelligent Customer Segmentation [CLASSIC]

Oskar Westerlund

Level

Course content

Course Description