The Strategy Acid Test is a fast, practical way to pressure-test your current strategy and sharpen it for real-world execution. In just five steps, you’ll clarify your purpose, define focused priorities, set bold targets, and uncover common pitfalls that derail strategy efforts. Led by Markus Westerlund, this course blends decades of strategic insight with powerful simplification. You’ll learn to avoid traps like vague purpose statements, scattered focus areas, and disconnected goals—and instead craft a clear, actionable strategy that energizes your team. Whether you’re leading a startup or scaling a business, this course helps you build strategy that’s agile, people-driven, and ready to deliver results.

Download The Acid Test

01. Introduction

02. Your Purpose

03. Testing Your Purpose

04. Your Focus Areas

05. Testing Your Focus Areas

06. Your Targets

07. Your Next Steps

The Advanced Business Strategy Acid Test

The Strategy Acid Test

Strategy Acid Test Test Your Strategy. Spot the Traps. Strengthen Your Foundation.Your strategy might look great on paper—but is it actually clear, focused, and strong enough to guide real-world action?The Strategy Acid Test is a fast, practical course that helps you pressure-test your current strategy or build a new one from scratch. Led by Markus Westerlund, founder of Stradigo, this course distills 20+ years of hands-on strategy work into a sharp, simplified method you can use immediately.Whether you're leading a company, team, or project, this course helps you ask the right questions, avoid the most common pitfalls, and create a strategy that actually works.🔍 What to Expect: A rapid-fire journey through the core elements of strategy: purpose, focus areas, and targets Insightful video briefings that challenge assumptions and reveal hidden weaknesses Simple tools to guide your thinking, clarify direction, and identify what truly matters💡 Why It Matters: Too many strategies fail because they’re too vague, too complex, or disconnected from daily work. The Acid Test gives you a sharper lens and a practical path forward. It’s not about buzzwords—it’s about strategic clarity that drives action.🧩 What’s Included: Bite-sized video lessons with real-world insights Downloadable Strategy Acid Test worksheet Step-by-step guidance to define your purpose, focus areas, and strategic targets Common trap checklists to test and strengthen your thinking🚀 Outcomes: A clearer, more focused draft strategy Better articulation of your business purpose Sharpened focus areas and measurable targets Awareness of strategy traps—and how to avoid them Your next steps to involve your team and move forward with confidence🗣️ Who It’s For: Founders and CEOs of small and mid-sized companies Leaders seeking faster growth and better alignment Anyone ready to simplify and sharpen their strategic direction

Challenge and simplify your strategy with this fast, practical test. Spot blind spots, sharpen your purpose, and focus your actions — all in one guided course.

The Strategy Acid Test [CLASSIC]

Oskar Westerlund

Level

Course content

Course Description